Founder Advisory
For founders carrying decisions they can't take to anyone else.
There are calls only you can make, whether it’s a mis-hire who isn’t working or restructuring the team you built from nothing. You can’t workshop these decisions with the people they affect, and the board might not be the right room either.
That’s what I’m here for.
A sounding board who's seen it before
Founder advisory is time with someone who's sat through hundreds of these decisions across dozens of businesses.
Not to make the call for you, since it’s still your company. The value is thinking it through with someone who has no stake in the answer and isn’t worried about their job while giving it.
Sometimes that means talking you out of something. Founders don’t need another person agreeing with them. The best person in the room is the one willing to say the plan has a hole in it, and where.
What founder advisory looks like
It's deliberately simple. Regular time, just us, working through whatever's heaviest on your plate:
- The senior hire or exit you keep putting off.
- Tension in the leadership team that everyone's pretending isn't there.
- Whether the structure that got you here can take you further.
- How to be the leader a bigger team needs, which is a different job from the one you started with.
Nothing gets minuted and our chat doesn’t leave the room. That's what makes it valuable.
Scalable HR Support.
COMPANY-WIDE ALIGNMENT & GOAL SETTING
Get everyone pulling in the same direction.
THE ESSENTIALS (FOUNDATIONS & RISK)
Fix the people basics before growth exposes the cracks.
FOUNDER & LEADERSHIP ADVISORY
Experienced guidance when decisions actually matter.
FRACTIONAL HR DIRECTOR
Senior HR leadership without full-time headcount.
MONTHLY RETAINER SUPPORT
Ongoing partnership without permanent cost.
UPSKILLING MANAGERS & PEOPLE TEAMS
Turn willing teams into high-performing ones.
When advisory works best
It works best before the decision, not after. Most founders come to me when something's already gone sideways, and we can absolutely work with that. But the founders who get the most from this are the ones who make it a habit rather than treat it as a rescue. An hour every couple of weeks stops more fires than any amount of firefighting will.
If what you need runs deeper than advice, into someone hands-on inside the business, that’s the Fractional HR Director work. Plenty of founders use both. The advisory is where we think, while the fractional time is where the work gets done.
What founders say
HubBox
Founder
The Wellness Pathway
Founder
Seven20.io
Founder
Kate Kerr
Founder
Discourse
People & Legal
Koinly
VP, Operations
Crerar Group
Chief Commercial Officer
Bleach London
CEO
Redtorch
Co-Founder
Founder Advisory FAQs
What is founder advisory?
Regular, confidential time with a senior HR leader to think through the people decisions only you can make. Structure, senior hires, exits, leadership tension and everything in between.
How is this different from coaching?
A coach helps you find your own answer. I'll do that too, but I'll also tell you what I've seen work because sometimes you don't need better questions. What you need is someone who's watched this exact decision play out 20 times.
Is it confidential?
Completely. This only works if you can say the unsayable out loud, so nothing leaves the room. No notes to the board, and no whispers to the team.
How much does founder advisory cost?
Advisory is priced on how often we meet, so it stays proportionate to what you need. Book a call, tell me what you're carrying, and I'll give you a straight answer.
Let's talk
If there’s a decision sitting on your chest that you haven’t said out loud yet, let’s talk. 30 minutes of proper conversation with no sales pitch. I’m based in London and work with founders across the UK, in person or remote.